Behind the Times

Corporate sponsor wanted…

Posted on March 6, 2007 by kraus2686
Filed Under Lancaster, Noah's posts, Sports |

It seems just about everything these days has a corporate sponsor — even your 12-year-olds’ soccer team.

Citizens Bank has purchased the naming rights for the Mass Youth Soccer field complex in North Lancaster. The center is now the Citizens Bank Fields at Progin Park. It’s true, gone are the days of stadiums and buildings named after cool people. But then again, when corporate sponsorship takes a huge bite out of the cost of running these places — hopefully passing that savings down to the consumers — who can blame them? Anti Wal-Mart residents in Lancaster can at least breathe a sigh of relief that they won’t be seeing the Wal-Mart Fields… at least, not yet.

Seriously, though, a high school project in Philly actually received corporate sponsorship, ceding naming rights to the school but also taking a huge chunk out of the taxpayers’ wallets. Would the Nashoba School District have given up the name Nashoba Regional High School if the last round of renovations could have come funded by a corporation? Let’s just be glad it didn’t become Enron High.
Personally, I’ve been salivating for years over the idea of buying a 30-foot sailboat. With Clinton Savings Bank’s logo strung across my mainsail, I could do some great things for the bank. Bring on the Massachusetts Department of Conservation and Recreation and I could sail that baby up and down the Wachusett Reservoir proclaiming the latest interest rates. OK, CSB, I’m waiting by the phone…

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